Following on from a similar conference in Salford, Manchester in 2017, this conference examined the life and work of the late artist Prince and took place in his birthplace, Minneapolis, USA. I created the branding and worked on the website for the event. Prince was synonymous with the colour purple and using fonts similar to ones used during 1978 and 1988, I created a logo that evoked his work during this time. Below is the final artwork along with early ideas I created.